October 3, 2009

Dear Peter:

I just wanted to tell you how great it was to work with you on the pilot for Your Relationship Radio. You came to me in my capacity as Creative Director of CHUM Radio armed only with your Toronto Star readers’ comments and a bare-bones idea for a show about our relationships with people, passions and everything in between. I thought it was a great idea then, and I think it’s still a great idea now.

Your passion, hard work and confidence impressed me, and I was even more impressed as – over the next few months – you took that unique idea and turned it into a great radio program, with an ensemble cast that you organized, directed, led and motivated.

I admire your work ethic, commitment and creativity, and I was disappointed when – because of a change of format at the radio station – we could not keep working together.

Let’s hope we can collaborate again in the future.

Yours sincerely,

Larry MacInnis
Creative Director
104.5 CHUM FM CP24 Radio 1050

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October 27, 2009

Dear Peter,

I’d like to take this opportunity to thank you for coming down to our fundraiser to interview our featured speaker and renowned academic, Sir Ken Robinson. Charitable organizations such as Outward Bound depend on compelling stories to tell their story, and your piece in The Toronto Star hit the mark.

While I’m at it, I’d like to thank you for your previous contributions as Director of Marketing at Outward Bound Canada. During your tenure you launched our first national catalogue and website; quite an improvement considering our only marketing piece at that time was a single 8x10 piece of paper folded into four!

As a result, enrolment increased by 20% and inquiries by 80% within one year. Because of your groundbreaking work we were able to build on your success and consistently reach our audience throughout Canada.

Thank you for being part of Outward Bound Canada and let’s hope we have an opportunity to work together again in the future.


Dave Wolfenden
Executive Director
Outward Bound

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With impossible timelines you managed to get our communications out right across Canada. I think they call it value for the money.

I was impressed by your enthusiasm, the way you worked with all of us here and with corporations involved with the program. Your professionalism and success in bringing such major corporations as Canadian Tire, Loblaws, Carlton Cards into the program to offset costs was a real asset to us.

Finally, I want to thank you for going so far beyond any contractual commitments we had with you in making your contributions of time and effort to our campaign. I think they call it value for the money! Thanks Peter. I am looking forward to working with you on many projects in the future.

Keep well, and take care,

Jack Layton, (past Chair) White Ribbon Campaign
Leader, New Democratic Party of Canada

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To Whom It May Concern:

I have worked with Peter Ehrlich over the past two years and am pleased to write this letter of reference on his behalf.

As the community investment manager for Enbridge Gas Distribution, I look for sponsorship opportunities that are unique and innovative. Peter is a master at thinking outside of the box and crafting projects that are truly unique. We first worked together on an arts initiative called Music Meets Canvas which combined the music of the Toronto Mendelssohn Choir and Orchestra and the creative genius of Canadian artist Joseph Drapell painting a canvas on the stage of Roy Thomson Hall. This event also involved Master of Ceremonies, Richard Ouzounian, arts critic for the Toronto Star, acclaimed actress Martha Henry as the narrator and introductory remarks by Moses Znaimer. It was Peter's incredible ability to bring together an incredible array of talent that made this event such a success. He also spent a considerable amount of time to comply with my request that the concert be accessible by young people who wouldn't ordinarily have the means to attend an arts event.

Since then, Peter and I have collaborated on the Toronto Star's Newspapers in Education project "Stand Up, Speak Out, Do Something". This program provides a free resource to teachers in the form of a curriculum for grades 5 - 9, encompassing several major themes on community building - civic engagement, volunteerism, environmental stewardship and leadership. As the main consultant on this project, Peter offered many ideas to make this a dynamic and exciting learning tool that would resonate with teachers and students alike. It was Peter's idea to link the workbook with some specific initiatives including a student led food drive supporting food banks across southern Ontario and a tree planting event spearheaded by the City of Toronto.

Peter shares my passion for community building and making a difference. He works diligently to ensure that the end product is of superior quality. He is very generous with his ideas and his time and follows through on his commitments. I am pleased to have worked with him on the projects described above because the bar is always set high and Peter enjoys achieving the unthinkable.

I hold Peter in high regard and recommend his abilities as a project leader and consultant. Please feel free to call me if you require and further details or clarification.

Yours truly,

Darlene Gunness
Manager, Community Investment
Enbridge Gas Distribution

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I have known Peter Ehrlich for the better part of 5 years. Off and on we have been involved in a number of programs together, all of which were extremely successful.

Peter has been and continues to be, a pleasure to be associated with, in my dealings with Peter, I have found him to be enthusiastic, energetic, truthful and focused in his commitment to seeing a program to fruition.

Frank Salerno
Campus Readership and NIE programs
Toronto Star Newspapers

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Congratulations on the success of Ivory DadWalk for the White Ribbon Campaign. As the proud title sponsor of the event, we want to thank you, first of all, for presenting this great opportunity to us, and secondly, for your efforts and hard work to make Ivory DadWalk as big as it can be and as best as it can be. You have done a fantastic job getting corporations and people involved and excited. Having you as the champion of the Ivory DadWalk, I feel very confident that the event will only become better and bigger each year.

It has been a pleasure working with you. Your great enthusiasm is something I will always remember. I look forward to having the opportunity to work with you again in the near future.”

Thanks again.

Mei Mei Chou, Procter & Gamble

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Dear Darlene,

This thank you is long over due but heartfelt just the same. I want to thank you for the support that Enbridge gave to the Stand Up, Speak Out, Do Something! Program. As you may well know the campaign raised over 7000 pounds of food in 20 participating schools. A wonderful undertaking that, and one that you and Enbridge should be proud of supporting.

It was a pleasure working with you on this and I want to especially say what a joy it was to have Peter Ehrlich’s involvement. His passion and commitment clearly drove the endevour.

I look forward to working with you again in the future. Thank you for helping to keep hungry people in Toronto fed.

The kindest of regards and best wishes,

Jim Russell
Director of Development
Fundraising and Development
Daily Bread Food Bank

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To Whom It May Concern:

Peter Ehrlich is currently putting together “Golden Wings”, an exciting new venture that would showcase the outstanding talents of Robert Desrosiers with the musical forces of the Toronto Mendelssohn Choir.

Mr. Ehrlich is a creative, out of the box thinker whose initiatives present well-known artists in new and invigorating combinations. He masterminded the creation of “Messiah for the City”, an annual event that brings members of the Toronto Symphony Orchestra and the Toronto Mendelssohn Choir together to perform excerpts from Handel’s eternal masterpiece for less well-off citizens of Toronto. The conductor, Noel Edison, the orchestral musicians and the choristers all donate their time and artistry in the magnificent surroundings of St. James Cathedral.

The marketing campaign created by Mr. Ehrlich for the TMC’s performance of Verdi’s Requiem in November 2000 was insightful, innovative, and successful, showing his awareness and understanding of the marketable essence of the art form.

Yours sincerely,

Eileen Keown
General Manager
The Toronto Mendelssohn Choir and Orchestra

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Toronto Symphony Orchestra

To whom it may concern,

I had the pleasure of working with Mr. Peter Ehrlich in his capacity as the Executive Producer of the Messiah for the City concert held December 16th, 2000 at St. James Cathedral. This concert was a cooperative effort of the Cathedral, The Toronto Mendelssohn Choir and Members of the Toronto Symphony. The objective was to give a gift of a Christmas music concert to some of our city’s most disadvantaged citizens.

During my time on the project I found Peter to be a good team player, well motivated and able in his role. He is both a good communicator and animator. In our planning sessions he was able to focus and lead our group to the desired conclusion. Peter made himself freely available to the members of our ad-hock committee, and was a valued resource throughout the production process. More than that Peter delivered on the day of the concert. He was able to provide the support we needed and deliver the Audience that made the whole event a success.

I was pleased to have been invited to participate in the Messiah for the City Concert. I believe that a large part of the success of our efforts was due to the active participation of Peter Ehrlich. I would be pleased to be involved in future projects with Peter.


Chris Walroth
Production Manager
The Toronto Symphony Orchestra

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